About Google Panda 4.0
You might have heard from all around the web that google's new update Panda 4.0 is rolling out.As the update is smooth so it might go on for weeks and it's effect on your site could be observed lately even.Google conducts several updates in a year but all the updates don't carry too much importance for webmasters.And now this update is really important as it's a trash remover of google. Around a week before ,on May 20 ,Matt Cutts announced the starting of Google Panda 4.0 and what it's for.He warned the webmasters having spam content on the web.
What is Panda 4.0 For ?
Previous days google suffered outages due to complex search queries and now-a-days google bots are having a lot of load to index the content on the web either spam or unique.The bots index the spam content same as they index unique.So google made this update to rank down the spam contents on the web and rank up the unique content on the web.
What to expect From Panda 4.0 ?
Panda 4.0 despite of being smooth is strict on the spam content.The update has already affected a lot of sites over the web with huge traffic.The biggest looser of Panda 4.0 by now is ebay.It has lost 70% of it's traffic due to rank fall down.From Panda 4.0 we should expect that not only spam content but it also penalizes the sites with Black Hat SEO.You will have a chance to improve your ranking until you are hit by the Panda 4.0.
How To Recover From Panda 4.0 ?
If you have been hit by the Google's new algorithm Panda 4.0 than ,you have less time to recover.If you won't become quick in recovery than no soon more sites from your niche would come over you,and you might observe ranking downfall even after recovery.If you won't take early steps after the penalty than conditions might become worse to such an extent that you have to delete your website.Below are the steps to recover from Google Panda 4.0:-
- Avoid Black Hat SEO:- Black Hat SEO refers to the task of optimizing spam content for better ranking in a way which could confuse the search bots.Many spam sites before the update appeared on the top of search results.For example:- something.com.This site appeared on the top of search results when we search for keyword something but the site has nothing on it's homepage except written "Something".The site has been removed now.
- Write Quality Content:- As I have told above that this update is conducted mainly for spam content so the best way of recovery is to write quality content.Spam content doesn't means only abusive content or content with too much ads.It means the content which is non-user friendly and is poorly written.So if have any spam contents on your website than remove them and start writing quality articles.
- Build Quality Backlinks Via Guest Posting:- Building backlinks using various tools or spam websites is also considered as a reason for penalty.Various tricks like commenting on blog are not safe as you don't know that the blog on which you are commenting is spam or not.So best way to build backlinks is guest posting on blog's relavent to your blog.This is the best way to get high Pagerank and safe backlinks with traffic.Many sites over the web including mine accept guest post in exchange of backlinks.
- Well Optimize Your Blog,Not Over Optimize It:- I have found some of the blog's that write for search engines.They write SEO friendly articles not user-friendly.What I mean is that they add a lot of meta tags,dublin core tags and schemas which are not required.And due to this they spoil their content and this results into a penalty.Avoid doing this,while writing forget about SEO and write for you readers.Provide the things that you expect from articles on the web.
A Brief Video Describing Google's Algorithm Updates In 2014
Final Words
For avoiding penalties in updates of google I would also recommend you to avoid adding too much ads on your blog.If your site has not been penalized than also you should follow the recovery steps for avoiding the penalties and if it has been ,than take early measures.You can also comment below if you are suffering outages.I can help you in recovery.And please be quick because I have seen people embarrassed on loosing their most of the traffic due to updates so don't take these updates lightly.If the time will pass than no on will be able to help you.Ask me right now if you are suffering any because you don't have much time.
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